Martin Barratt became an independent consultant in 2004 after over 20 years of operations and development experience in the attractions industry. After gaining experience in leading European theme parks Martin joined the Tussauds Group in the mid 80s, managing admissions, rides and operations at Chessington World of Adventures before spending 5 years as Operations Director at Alton Towers Theme Park in Staffordshire, England. After leaving Tussauds Group Martin joined Gardner Merchant to manage operations at the Royal Armouries Museum in Leeds, directed the project to build a new factory tour for the Wedgwood pottery company in Staffordshire before joining Merlin Entertainments Group in 1999, a company well known for their brands Sealife Center, Dungeon and Earth Explorer. With Merlin Martin managed contracting and consulting,

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